» What is Search Engine Optimization (SEO)?
SEO is the effective optimization of a web page to fully utilize targeted search engine traffic to that page. It also includes the customization of an entire site for higher search engine rankings with multiple keywords.

» Why is SEO important?
Search Engine Optimization is important because it utilizes search engines to be a powerful force for bringing focused, target market web surfers to your site. With proper SEO, your website should always have a steady stream of well targeted visitors.

» How much does SEO cost?
Prices vary between providers, but our rates are competitive and fair. Please click here for all search engine marketing prices.

» What is the difference between Search Engine Registration and Search Engine Optimization?
Search Engine Registration is the act of registering, or submitting your site to a search engine’s database so the next time that a search engine goes out to “crawl” the Internet they will include your website.
Search Engine Optimization is the act of optimizing your website to maximize high search engine rankings for strategic keywords and phrases.

» Why wasn't my site optimized for search engines when it was built?
Many “web developers” are only familiar with basic website construction and image editing for web graphics. They aren’t worried much (or at all) about optimizing a website’s content and coding to attract search engines because they are simply unaware of the utmost importance or the specifics of doing so. Neglecting SEO is a common mistake, and unfortunately it is also a costly one as well. A website that has little or no SEO will likely be lost at the bottom of search engine results, and will not help customers or clients find you very easily, thus stunting your company's growth.

» Does SEO guarantee results?
Yes and no. Yes, because proper SEO will always bring in more targeted traffic, which not just helps bring new visitors, but in turn increases website popularity and ranking. No, because due to search engines always "improving" their search algorithms, even the best SEO efforts can not guarantee a specific ranking. The only guaranteed rankings are paid rankings. (If any SEO company tells you otherwise, be very suspicious and ask how they plan to accomplish this impossible task.) Search engine standards and ranking criteria are at the discretion of each individual search engine, and these can change at any time. Additionally, competing websites may use illegal SEO tactics that get them temporarily listed higher than a legitimately optimized site. Although these offending sites are usually removed from search engine listing in a short period of time, there is no guarantee that a legitimate website will always be at a certain rank on any search engine.
All that said, our SEO services have a proven track record of improving ranking 100% of the time, and we are confident in our ability to do the same for your company.

» What about exclusivity? Will you provide SEO to my competitors, too?
Avoiding conflicts of interest is important to us. If a potential new client provides comparable services/goods and is located in the same geographic area as a past client, we will refuse SEO services to the 2nd and all proceeding clients. If a potential new client provides comparable services/goods, but is located in a different geographic area than a past client, we may provide SEO services, but only with the first client’s knowledge. We don’t like to have two clients fighting for the same keywords, so we ensure the keywords aren’t exactly the same, even if they are in the same realm. (i.e. client 1 optimized for keyword phrase “black hats” and client 2 optimized for “white hats”) This way none of our clients will be in direct competition, but will still receive targeted traffic for their websites.

» How often do you resubmit my site to search engines?
Websites should not be resubmitted to search engines at all. We will submit your web site to search engines only if it is brand new or is not currently listed in the search engine(s). Search engines actually find your site from outside links pointing to your site faster than they do when you submit to their database. It has been proven time and again that if you link to a new domain from a “popular” site, the search engines will list it within their databases quicker than they go through their submitted sites list, which is about once a month.

» When can I expect to see results from SEO?
That depends on several factors, but you will see apparent results within 3 months. Some results will happen in days or weeks, but some websites (based mostly on their “newness”) may not see great results for up to 6 months. This depends mostly on how well your site is indexed by individual search engines now and how popular your incoming links, if any, are.

» What is the best way to advertise online?
The least expensive method, with the best targeted results, is well planned search engine marketing. This includes but is not limited to; search engine optimization, aggressive link building, good copy writing, and useful content.
There are several other main choices that are effective, including, but not limited to, affiliate programs, paid inclusion, directory listings, pay per click search engines, and sponsorships. Dependent mostly on the type of business you have, and the size of your advertising budget, we can create an online advertising plan that is specific to your company’s needs. Options start as low as $20 for targeted online advertising.

» How do I select keywords for my website?
The following points are critical regarding your selection of search engine keywords. Even the best SEO services won’t be able to deliver results if the wrong keywords are chosen. This brainstorming process should begin with the client, but the polishing and research is where we take over.
1) Start with specific, and not general keywords. For instance, instead of “fruit”, use “organic apples and oranges”.
2) Think like your current and potential customers. What words and phrases might your customers use to find your business? How do current customers say that they found you? What different words or phrases might potential customers use to find information on the services/products that you provide?
3) Include more specific brand names if you sell these products. If Brand X is a good seller for your company (or you would like it to be), be sure to mention it.
4) Use some misspelled keywords. Misspelled search phrases happen every second of the day and you should capitalize on this.
5) Use a thesaurus to look for similar words and phrases.
6) Use regional keywords. If your business is region specific (you sell products/services, but only in your “brick and mortar” store, not online) special attention should be exercised in choosing local keywords.
7) Avoid “stop words” or “kill terms”, which search engines ignore. These are most commonly conjunctions and prepositions: a, and, by, for, in, of, the, etc.

» Why do I find my site in "Search Engine A", but not "Search Engine B"?
The thing to remember when “searching the Internet" is that each search engine only provides results that are in their particular database. This means you aren't so much searching the entire Internet as you are searching that search engine's database. Your website might simply not be listed in every search engine’s database. Manually submitting to each search engine, combined with proper SEO will eliminate this.
Also, each search engine has a different method of returning relevant results to your search, and they each have a different way of indexing the Internet into their particular database. Using the same search term will probably yield your website in a different rank on each search engine. If you’re on the first page of results for Google, it is possible to be on the second or even tenth page on Altavista. This is just a reflection of the different ranking standards used by each search engine. Again, proper SEO will help your rankings in any search engine, and eliminate this frustration.