» We believe in promoting a world that values all living things, and advocates a plant-based diet and lifestyle. We fight against the prevalent attitudes of disrespect for animals, humans, and the earth.

» We believe the environment is ours to protect and enjoy, not to exploit and destroy. We work towards a more sustainable future by being conscious consumers and advocating new environmentally friendly innovations.

» We believe that corporations have overstretched their boundaries and have become far more powerful than any group should be. We choose to support independent businesses instead, and to levy our consumer dollars and efforts away from multinational corporations.

» We believe the main sources of media have been bought and paid for, and are now little more than subtle mind-control in the form of advertisements and selective information. We support free thought and unbiased information by recognizing almost exclusively independent channels of media.

» We believe that consumerism as is exists now is a threat to the environment, social ideals, free thinking, and true happiness. We resist this lifestyle by advocating recycled goods, voluntary simplicity, and consumer and manufacturer responsibility.

» Most importantly, we believe in the one true God, Jesus Christ, and strive to align our lives and actions with His plan for us.